Masamichi Udagawa, Industrial Designer

Masamichi Udagawa is a partner at Antenna Design New York Inc. which he co-founded with Sigi Moeslinger in 1997. Antenna’s design projects range from public and commercial to experimental and artistic, typically spanning object, interface and environment. Among Antenna’s best known projects are the design of New York City subway cars and ticket vending machines, JetBlue check-in kiosks, Bloomberg displays and interactive environments, such as Power Flower, an installation in the windows of Bloomingadale’s activated by passersby. Antenna’s user-centered design approach helps understand human behavior, which is particularly important when designing the unfamiliar, elicited by new technology. Antenna’s work has won numerous awards, including recognition from Business Week/IDSA, I.D., Fast Company and Wired magazines. In 2006, Masamichi and Sigi received the United States Artists Target Fellowship in the Architecture and Design Category. In 2008 Antenna won the National Design Award in Product Design from the Cooper-Hewitt National Design Museum.

Before forming Antenna, Masamichi Udagawa was a senior designer at Apple Computer Industrial Design Group in Cupertino, California. He also worked at the Yamaha Product Design Laboratory in Japan. Masamichi holds a MFA from Cranbrook Academy of Art and a BE in Industrial Design from Chiba University in Japan.