Yale School of Art
1156 Chapel Street, POB 208339
New Haven, Connecticut, 06520-8339
(203) 432-2600

GRAPHIC DESIGN, Art 740a, Intermediality: Typography, Motion, and Meaning

What does it mean to be contemporary and what are the conditions of contemporaneity? How do we locate our work relative to notions of intermediality, search and buzz in a moment where one assumes 24/7 interconnectedness across all media. As we become increasingly habituated to conditions of intermediality the differences between modalities appear to grow ever thinner in exchange and expression, at the personal and the institutional levels. Our design activities capitalize on media’s interdependence—explicit and implicit, one to the other—as relevant vehicles of representation and signaling. We will focus on the corporeal intermediality of our bodies as media platforms where we understand our tools as prosthetics to our eyes, ears and mouths. We will consider the circulation and motion of the sign as is it increases in velocity and replication via the logic of search in contrast to a perhaps outmoded modern notion of uniqueness and aura. For our purposes, the aural specificity of audio communication will serve as the initial content source—the podcast as delivery to conscious cognition. You will be tasked with selecting and researching content that has invaded your being through your ears, and generate proposals exploring ideas and positions from the class discourse combined with your individuated content. Your interpretations, understandings and misunderstandings will find form in “motion”; film, video, gifs, glitches, animation, motion capture, puppets, etc.—narratives may be linear, or not; iterative, exploratory and just slightly off. Allen Hori + Geoff Kaplan

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